Why Innovation is Your Competitive Advantage

May 3, 2022 When was the last time you saw someone use a Blackberry? Once one of the most popular smartphones in the world, Blackberry’s stock dropped by 94% between 2007 and 2016. Why? A lack of realizing that innovation should be a competitive advantage. Amid their roaring success in the business world, Blackberry didn’t fight to keep its competitive …

Dan Gingiss - CTD Blog

Dan Gingiss on Being W.I.S.E to Customer Experience

September 21, 2021 It’s a Friday night on the town. You’ve scanned Google reviews and online menus feverishly, craving a meal you can rave about to all your coworkers come Monday. You flip a coin to decide where to spend your hard-earned cash. It comes down to two contenders: the hole-in-the-wall place that you’ve heard about through the grapevine, or …

Tom Stein - CTD Blog

Tom Stein on How B2B Marketing Drives Growth

August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer marketers. But that’s changing. Really fast. There’s been some interesting attention about what …