May 3, 2022 When was the last time you saw someone use a Blackberry? Once one of the most popular smartphones in the world, Blackberry’s stock dropped by 94% between 2007 and 2016. Why? A lack of realizing that innovation should be a competitive advantage. Amid their roaring success in the business world, Blackberry didn’t fight to keep its competitive …
Len Herstein on Staying Vigilant in Business
November 3, 2021 There’s a lot of struggles that come with climbing to the top of a mountain. And once you get there, the view is fantastic. Aaahhhh….you’ve arrived! But now what? How do you stop the harsh winds from knocking you backward, causing a massive snowball effect that forces you back to where you started? That’s easy: Vigilance with …
Dan Gingiss on Being W.I.S.E to Customer Experience
September 21, 2021 It’s a Friday night on the town. You’ve scanned Google reviews and online menus feverishly, craving a meal you can rave about to all your coworkers come Monday. You flip a coin to decide where to spend your hard-earned cash. It comes down to two contenders: the hole-in-the-wall place that you’ve heard about through the grapevine, or …
Tom Stein on How B2B Marketing Drives Growth
August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer marketers. But that’s changing. Really fast. There’s been some interesting attention about what …
Case Study: How ParkMobile Built an Innovation Culture
May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket. A sudden storm hit, and we got drenched in the rain between the garage and the concert venue. Or we’ve been late to an important interview because we couldn’t find a %$*&#! parking spot! When …
The 5 Dysfunctions of a Team
March 25, 2021 There’s been a rash of research in the last year about the lost productivity of teams because of COVID and the need to work from home. While the new dynamics of how we all go to the office each day has certainly had effects we didn’t count on, some can’t be blamed on the pandemic. Instead, the …