January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any keynote anywhere.” And she came up with this list in less time than it took …
What 2017 Budgets Mean for 2018 CMOs
December 19, 2017 By Carla Johnson John Wanamaker was a successful merchant, religious leader, a political figure and a U.S. Postmaster General. Some considered him to be a pioneer in marketing and many know him through his infamous quote on advertising: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This sentiment …
Experiencing Customers To Deliver Customer Experience
December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. While this feedback from prospective customers speaks specifically to their buying process, it does provide a glimpse into the lack …
Leaders – Make Your Communications Useful
October 12, 2017 by Michelle Smith The way in which leaders communicate with employees is one of the most effective factors in creating and increasing employee engagement, as well as in retaining top talent. Employees want their leaders to inspire confidence, create certainty and build community when they communicate. Doing this successfully can mean the difference between employee compliance or commitment, and a sense …
5 Lessons From the Demise of Coke’s CMO
May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most iconic brands? Yes, if those marketers are the type who want to keep a traditional role. If you think that delivering great work for a status quo strategy, you should …
CMOs Take the Wheel: New Opportunities as Business Drivers, Growth Strategists and Revenue Generators
December 13, 2016 by Carla Johnson As the CMO role moves away from brand ombudsman and into new areas of responsibility, strategy is squarely in their crosshairs. CMO of today is actively asserting a new role as business driver, change agent and customer experience champion, according to a newly released report from the CMO Council and Deloitte titled The CMO …
CEOs Put CMOs in the Hot Seat to Deliver Disruptive Growth
November 3, 2016 by Carla Johnson In a new report from Accenture Strategy, The C-Level Disruptive Growth Opportunity. Chief Marketing Officers: What your CEO Might Not Be Telling You, authors Kevin Quiring, Rachel Barton and Joanna Levesque bring to light a lurking threat of which CMOs may not be aware – CEO expectations to drive new growth opportunities for the enterprise. …
What Marketers Need to Become C-Level Leaders
October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t let us hang out with the coolest of the cool kids. “If SHE jumped off a cliff, would you do the same?” I realize her point was that I shouldn’t …
Sleepless in the C-Suite: What keeps CMOs up at night?
August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly this. This year’s results reveal that B2B CMOs are six times more likely to lose sleep than gain it in 2016, compared with previous years. And while there are several …