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What the 2022 Edelman Trust Barometer Means for Innovation

What the 2022 Edelman Trust Barometer Means for Innovation

by Carla Johnson | Feb 1, 2022 | C-Suite, Innovation

February 1, 2022 For 22 years, global communications company Edelman has followed the topic of trust in global business. There have been a tremendous amount of ebbs and flows, disruptions and changes, but few have matched the upheaval in who people turn to for trusted...
Jeff Perkins on How to Be a Problem Solver

Jeff Perkins on How to Be a Problem Solver

by Carla Johnson | Sep 14, 2021 | Business, C-Suite, Corporate Culture, Employee Engagement, Innovation

September 14, 2021 Picture yourself in a parking lot packed full of cars in a downpour. You’re hauling five overstuffed bags in each hand, and you can feel the handles start to give from the dampness. You’re in a sea of bobbing umbrellas and rain jackets, but you...
The CMO’s Growing Focus on Innovation

The CMO’s Growing Focus on Innovation

by Carla Johnson | Sep 2, 2021 | C-Suite, Innovation, Marketing

August 27, 2021 “The revolving door of the marketing C-Suite has been greased.” – Ryan Barwick, Morning Brew Over the last 20 years, the shoulders of a chief marketing officer have gotten incredibly broad. Well, that is, if they want to be able to...
Tom Stein on How B2B Marketing Drives Growth

Tom Stein on How B2B Marketing Drives Growth

by Carla Johnson | Aug 9, 2021 | Business, C-Suite, Marketing, Performance

August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer...
Rethinking the CMO Role

Rethinking the CMO Role

by Carla Johnson | Mar 11, 2021 | Business, C-Suite, Corporate Culture, Marketing

March 11, 2021 Has any role in business morphed more than that of the CMO? It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success. If you’ve worked in marketing long, this isn’t...
How Kamala Harris’ Pick as VP Nominee Impacts Innovation

How Kamala Harris’ Pick as VP Nominee Impacts Innovation

by Carla Johnson | Aug 19, 2020 | C-Suite, Corporate Culture, Innovation

August 13, 2020 “Haven’t I seen you before?” It’s a cheesy pickup line that’s been around for ages. And while it makes people roll their eyes, there’s something to the familiarity quotient. Studies show that we’re attracted to...
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