by Carla Johnson | Jan 4, 2022 | Business, Innovation, Marketing
January 5, 2022 It seems forever ago that we heard the term “Web 2.0″ and waded into the post-dotcom world of the web as a platform and social networking. Twenty years later, headlines are coming hard and fast about Web 3.0. What’s the big...
by Carla Johnson | Dec 8, 2021 | Corporate Culture, Customer Experience, Innovation, Leadership, Marketing
December 8, 2021 Most of our day centers around computer screens, phones, or tablets. It can be easy to forget that when you send an email or hit the “publish” button that there’s a real, live person on the other end. We fall into a digital trap that...
by Carla Johnson | Oct 5, 2021 | Innovation, Marketing, Storytelling
October 5, 2021 On the first day of a new job or when joining a networking group, people get bombarded with introducing themselves. Between awkward silences, uncomfortable eye contact, then a quick swap of job titles and company names, the opportunity to become...
by Carla Johnson | Sep 2, 2021 | C-Suite, Innovation, Marketing
August 27, 2021 “The revolving door of the marketing C-Suite has been greased.” – Ryan Barwick, Morning Brew Over the last 20 years, the shoulders of a chief marketing officer have gotten incredibly broad. Well, that is, if they want to be able to...
by Carla Johnson | Aug 17, 2021 | Branding, Marketing
August 17,2021 On most hot summer days, young entrepreneurs-in-the-making set up shop on front lawns and in driveways. Their mission? Rehydrate their local communities with cold cups filled with lemonade. Their marketing tactics include cardboard signs, word-of-mouth...
by Carla Johnson | Aug 9, 2021 | Business, C-Suite, Marketing, Performance
August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer...
