Why Innovation is Your Competitive Advantage

May 3, 2022 When was the last time you saw someone use a Blackberry? Once one of the most popular smartphones in the world, Blackberry’s stock dropped by 94% between 2007 and 2016. Why? A lack of realizing that innovation should be a competitive advantage. Amid their roaring success in the business world, Blackberry didn’t fight to keep its competitive …

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Sue Dyer on How High-Trust Environments Positively Impact Innovation

July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re worried that yours will sound stupid. And with looking ridiculous …

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Tim Washer Runs EXACTLY 19.7 Miles on the Humor Cliff

July 6, 2021 Everyone has that voice in their head. “I’m not qualified enough.” “I don’t have the time.” “I’m not ready for something so big.” We are programmed to be creatures of comfort; staying in our safe zones brings us peace. But when does peace become complacency? And when does complacency become stagnation? Instead of saying, “I’m not fit …

Joseph Jaffe - CTD Blog

Joseph Jaffe: Endurance, Hope & Optimism

June 22, 2021 What do Stephen Colbert, Steve Carell and John Oliver have to do with a global pandemic? Everything, it turns out. In March 2020, people worldwide left the office for the day. Some are trickling back in the doors now. Others are waiting to see what local circumstances allow. In the midst of all of this was the …

Jose Pires - CTD Blog

José Pires: Innovation for Value Creation

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block. One that does everything contrary to conventional thinking, yet earns massive attention and incredible success. Unfortunately, ‘disruptive innovation’ is often …

Kate Strong - CTD Blog

Kate Strong: Redefining What’s Possible

June 1, 2021 Last October, I signed up for a 30 kilometer (18 mile) trail run that hugs the perimeter of Bryce Canyon National Park in Utah. I haven’t run a race of that distance in four years. During that time, I’d begun to travel quite a bit more for work. My family and I moved to Spain and back …

5 Other Words for Innovation (and When to Use Them)

November 5, 2020 The manufacturer of window-unit air conditioners wanted customer input but they weren’t sure how to go about it without being overly technical in their questions. They knew the noise level of their units was loud, but they wanted to figure out if customers would pay more for a quieter unit. And if they did, how much would …

Who Owns Innovation?

February 14, 2019 It’s not easy to create an innovation track record like Amazon or Google. But companies that hope to outperform their competitors and shake up their industries are pouring money into innovation programs – labs, hubs and design thinking tanks. But are they successful? Several years ago Booz & Co. (now part of PwC) conducted a Global Innovation 1000 report. …

10 Women in HR to Keynote Your Next Event

March 13, 2018 By Carla Johnson Last week, USA Today senior technology writer Jessica Guynn called out cybersecurity technology giant RSA for having only one woman speaker at its event – anti-bullying activist Monica Lewinski. The RSA Conference is one of the world’s largest security gatherings. In my February post, 10 Women in Technology to Keynote Your Next Event, I …

Is Marketing Its Own Worst Enemy?

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value. But marketing has the potential to be much more than any of these best-case scenarios. Which is exactly the point …

Does Innovation Make a Company Innovative?

January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline. They bring customers in for focus groups and collaborate on product development. He’s able to deliver products that solve problems in the marketplace. But …

It’s Time for HR to FINALLY Get Serious About Strategy

December 7, 2017 by Michelle Smith Let me state right up front that I’m a huge fan of yours, HR. But it’s time for you to get serious about making some very long-overdue changes. I’ve spent the better part of my career as an advocate and unabashed champion of the HR profession, and nothing has changed there. What you do …

Stuck on Words: How Can Marketing Connect With Customers Better?

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been bigger. For …

5 Steps to Help Employees Keep Pace with Digital Transformation

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who can dethrone you. If you’re in an industry like financial services or healthcare, other companies may find a better way to maneuver these highly regulated industries and you’re out in …

B2B Customer Experience Integration…Where’s the Easy Button?

October 10, 2017  By Carla Johnson Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick and tired of inefficient interactions that don’t feel personal. We’re better than that and they know it. Companies have to deliver an amazing experience that’s seamless and connected from start …

Change or Transformation: What is it You Really Want?

September 5, 2017 by Boudewijn Roubroeks I see a misconception when people/organizations are talking about change and transformation. Both terms are mixed up. Sometimes they say they want a transformation but: ·     what they actually do is change ·     they are only brave enough to change ·     they settle for change Transformation is not better than change or vice versa. It depends on …

7 Steps to Contextually Relevant Customer Experiences

July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of creating ad hoc, schizophrenic experiences. The kinds that leave people hanging, wanting to take the next step, but there’s no path to follow. We’ve seen great companies make the transition …

5 Lessons From the Demise of Coke’s CMO

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most iconic brands? Yes, if those marketers are the type who want to keep a traditional role. If you think that delivering great work for a status quo strategy, you should …