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RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes.


People make innovation much harder than it has to be. It’s portrayed as confusing, complicated, intimidating and complex. Some experts believe you need a special degree or training to do it right. Others think it’s something for an elite crew with natural-born genius.

The truth is, consistently coming up with great ideas isn’t a talent you’re born with or a skill that takes years to learn. It’s actually a simple 5-step formula that anyone can follow to use inspiration from the world around you, tap into how you naturally generate ideas and have a bigger impact on the people you serve.

RE:Think Innovation answers the question of how you create a unified, idea-driven employee base that delivers more high-quality ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovation powerhouses that deliver extraordinary outcomes for sustained periods of time.

Other books by Carla Johnson:

  • Fast Forward Files Volume 2: Change of Perspective (Buy it on Amazon.de—the site is in German but the book is in English)
  • Fast Forward File Volume 1: Opening Up (Buy it on Amazon.de—the site is in German but the book is in English)
  • Experiences: The 7th Era of Marketing (Download three free chapters or buy it on Amazon.)
  • Advice From the Top: The Expert Guide to B2B Marketing
  • Western Union
  • U. S. Army Corps of Engineers
  • Sonoco
  • BMA 90th Anniversary
  • Union Pacific and Omaha Union Station (Buy it on Amazon)