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How to Innovate in 2023, According to Experts

How to Innovate in 2023, According to Experts

by Carla Johnson | Jan 10, 2023 | Business, Corporate Culture, Innovation, Leadership

January 3, 2023 A century ago, economist Joseph Schumpeter said that crises were seedbeds of innovation and entrepreneurship. History shows that during these times, new technologies are developed and industries remade.  These are times when people discover...
Joe Pulizzi on Navigating Web 3.0

Joe Pulizzi on Navigating Web 3.0

by Carla Johnson | Jan 4, 2022 | Business, Innovation, Marketing

January 5, 2022 It seems forever ago that we heard the term “Web 2.0″ and waded into the post-dotcom world of the web as a platform and social networking. Twenty years later, headlines are coming hard and fast about Web 3.0. What’s the big...
Len Herstein on Staying Vigilant in Business

Len Herstein on Staying Vigilant in Business

by Carla Johnson | Nov 3, 2021 | Business, Innovation, Performance

November 3, 2021 There’s a lot of struggles that come with climbing to the top of a mountain. And once you get there, the view is fantastic. Aaahhhh….you’ve arrived! But now what? How do you stop the harsh winds from knocking you backward, causing a massive...
Jeff Perkins on How to Be a Problem Solver

Jeff Perkins on How to Be a Problem Solver

by Carla Johnson | Sep 14, 2021 | Business, C-Suite, Corporate Culture, Employee Engagement, Innovation

September 14, 2021 Picture yourself in a parking lot packed full of cars in a downpour. You’re hauling five overstuffed bags in each hand, and you can feel the handles start to give from the dampness. You’re in a sea of bobbing umbrellas and rain jackets, but you...

Mark Wilson on The Art of The Pivot

by Carla Johnson | Aug 24, 2021 | Branding, Business, Corporate Communications

August 24, 2021 Take a minute to imagine you’re a senior in high school, getting ready to go off to college. You have to say goodbye to old friends, but you’re excited to meet new ones. BlackBerry is like the best friend you lose touch with during the transition. Soon...
Tom Stein on How B2B Marketing Drives Growth

Tom Stein on How B2B Marketing Drives Growth

by Carla Johnson | Aug 9, 2021 | Business, C-Suite, Marketing, Performance

August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer...
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