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We've all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They're held up time and time again as beacons of killer creativity. Enough already. It's easy if you have sexy products, big budgets and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they? In this captivating presentation, Carla show you why combating Brand Detachment Disorder, recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation. You’ll learn how to rethink everything you believe about innovation. She’ll teach you how inspiration from anywhere can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Everyone’s in a pressure cooker: We’ve implemented tech stacks. We have our KPIs, OKRs and NPS down pat. We’ve done everything on our “digital transformation” checklist, yet we’re still struggling to break down silos, create emotionally driven experiences and deliver outstanding results. Management expects us to turn out miracles with fewer people, smaller budgets and shorter deadlines. But what if it’s not the tech and the process, but the blend of talent behind the scenes that holds us back? In this fast-paced presentation, Carla Johnson will teach you the 6 archetypes every team needs to succeed in delivering top-line revenue and bottom-line results. You’ll walk away knowing how to build smart innovation, lower hurdles for change and build consensus for ideas so you can solve problems quicker and get to market faster.

We’ve pivoted from being a product-focused company to a customer-centric organization. Our buyer journeys are meticulously mapped. We’re big on employee activation and even implemented NPS. But we’re still not getting the results form customer experience that we’d banked on. In this in-depth keynote, Carla John son will teach you why starting with a 360-degree approach hurts your CX progress. you’ll learn the FAME framework for customer experience that matter most to people. She’ll show you how to start where you are today and make a big difference by tomorrow. You’ll walk away laser-focused on what matter most to your brand’s customer experience that truly sets you apart in ways no one else can copy.

A great experience starts with a great story

Event planners shouldn’t have to choose between entertainment and education. With each of her engagements, Carla inspires attendees to think bigger, then gives them powerful tools to take immediate action. Carla focuses on frameworks that apply across industries. She then personalizes them for every event through unconventional anecdotes and often humorous stories.

As a former event planner herself, Carla understands what it takes to deliver an outstanding experience. She creates anticipation ahead of time, memorable participation during, and compelling lessons that last long after attendees leave. Carla’s goal to make your event so useful and memorable, that attendees can’t wait to register and return next year.

See Carla keynote the B2B Marketing Leaders Forum APAC in Sydney, Australia