by Carla Johnson | Mar 24, 2025 | Innovation, Storytelling
Innovation doesn’t happen in a vacuum. It doesn’t matter how groundbreaking your idea is, its success depends on your ability to communicate it effectively. Whether you’re persuading your team, executives, customers, or investors, storytelling is one of the most...
by Carla Johnson | Mar 14, 2023 | Creativity, Innovation, Storytelling
Being innovative means constantly coming up with new, great, and reliable ideas. But what happens when you’ve run out of ideas? Taking a look at an industry completely different from your own can spark massive insight and bring unexpected ideas. The only problem: how...
by Carla Johnson | Mar 6, 2023 | Creativity, Innovation, Storytelling
Everyone struggles with obstacles and limits, whether self-imposed or external. It’s part of what makes us human. One of the great joys in life, especially in innovation, is figuring out how to creatively overcome those obstacles and limits and have our own “Eureka!”...
by Carla Johnson | Oct 5, 2021 | Innovation, Marketing, Storytelling
On the first day of a new job or when joining a networking group, people get bombarded with introducing themselves. Between awkward silences, uncomfortable eye contact, then a quick swap of job titles and company names, the opportunity to become memorable goes down...
by Carla Johnson | Apr 1, 2021 | Marketing, Storytelling
April 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz. Fast forward a few years and I’m working at my first marketing job at a small architecture firm in Lincoln, Nebraska. My boss,...
by Carla Johnson | Jun 18, 2020 | Corporate Culture, Storytelling
June 18, 2020 A significant number of companies have received scathing responses from customers and the media in the last few months – and rightly so. They’re making claims to support people and causes when everything about their behavior proves they...
