by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing
January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
by Carla Johnson | Dec 12, 2017 | C-Suite, Customer Experience, Marketing
December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. While this...
by Carla Johnson | May 23, 2017 | Business, C-Suite, Change Management, Corporate Culture, Marketing
May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most iconic brands? Yes, if those marketers are the type who want to keep a traditional role. If you think that...
by Carla Johnson | Dec 13, 2016 | C-Suite, Change Management, Marketing
December 13, 2016 by Carla Johnson As the CMO role moves away from brand ombudsman and into new areas of responsibility, strategy is squarely in their crosshairs. CMO of today is actively asserting a new role as business driver, change agent and customer experience...
by Carla Johnson | Oct 13, 2016 | C-Suite, Leadership
October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t let us hang out with the coolest of the cool kids. “If SHE jumped off a cliff, would you do...
by Carla Johnson | Aug 2, 2016 | C-Suite
August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly this. This year’s results reveal that B2B CMOs are six times more likely to lose...
