Performance Anxiety and the Modern Marketer

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing …

Ideation and Brainstorming: The art of team building through agreement

July 1, 2014 What’s better than sitting in a bland conference room, sun beating through the windows and fluorescent lights buzzing while your boss drones on about a brainstorming session? Probably everything. Brainstorming. It always begins with that cliché, “Remember, there are no bad ideas.” Which actually isn’t true. There are lots of bad ideas: The mullet. Parachute pants. New …

Think Inside the Box: Freeing Creativity with Constraints

March 31, 2014 There’s a belief that in order to be truly creative, marketers must unshackle themselves from anything that could hinder their process. Give them their creative freedom. Let them have no bounds. The sky’s the limit. FLY ICARUS, FLY! In other words, we want them to “think outside the box.” But marketers are like toddlers on Christmas morning; …