Dia Bondi - CTD Blog

Dia Bondi on Cultivating Your Impact

September 28, 2021 Asking for what you need can be tough. Asking for what you deserve? Even harder. In business, getting the money and resources you need to be successful isn’t a solo operation. It means putting yourself out there, and not being afraid of the word ‘no.’ If you want to set yourself up to succeed, you need to …

Mark Wilson - CTD Blog

Mark Wilson on The Art of The Pivot

August 24, 2021 Take a minute to imagine you’re a senior in high school, getting ready to go off to college. You have to say goodbye to old friends, but you’re excited to meet new ones. BlackBerry is like the best friend you lose touch with during the transition. Soon enough, you realize you didn’t know how good you had …

How to Innovate

June 29, 2021 In 1999, Carey Smith started a company called the HVLS Fan Co. This name (an acronym for High Volume Low Speed) described the types of fans his company sold: massively big ones that move a huge amount of air but at very low speeds. They’re the kinds you see hanging from ceilings in places that aren’t practical …

2021 Edelman Trust Barometer: Trust Crisis Creates Leadership Opportunity

January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months. The effects of this imperfect storm come out this month in Edelman’s 2021 Trust Barometer. This annual index measures the average percent of trust people …

The 10 Functions of Storytelling

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement. And when we look at it from this perspective, we have many more opportunities to use storytelling to create influence, affect …

Hierarchy is Out – Authenticity is In!

February 27, 2018 by Michelle M. Smith The business world has had a long-standing love/hate relationship with hierarchy. Hierarchy determines who gets to decide what and where the information flows, which allows us to focus our attention on other aspects of running the business. It reduces complexity, helps us scale and get things done, but it frustrates us by making …

The Future Will Be Led By Strategists

January 30, 2018 by Michelle M. Smith I always remind my readers and audiences that however talented they are, their CEOs don’t want them to be Sales, Marketing, HR or Tech leaders – CEOs want them to be business leaders with Sales, Marketing, HR or Tech expertise. It’s more than semantics. It’s a serious reminder that whatever your area of …

Marketing’s Role in CEO Success – Do You Play a Part?

June 29, 2017 by Carla Johnson Successful CEOs understand that the ability to communicate and drive ideas forward is one of the most important skillsets of a modern-day executive. It’s not a nice-to-have, but a requirement of leadership. And even in a digitally driven world, the best know that offline and in-person communication matter equally. In their report, The CEO …