May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing Company leadership …
How Brands are Using Artificial Intelligence in Customer Segmentation
February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning will become even more accessible to brands. AI will pave the way for marketers to laser focus on target market segments and reach customers, while attracting new prospects and leads, with highly-personalized …
5 Steps to Help Employees Keep Pace with Digital Transformation
October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who can dethrone you. If you’re in an industry like financial services or healthcare, other companies may find a better way to maneuver these highly regulated industries and you’re out in …
3 Top Trends in Customer Experience
May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It was a far-fetched idea in 1984, but now that our vocabulary is infused with artificial intelligence and virtual reality, some people have a great deal of empathy with Sarah Conner. …