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Professor Shafi Ahmed on Turning Hype into Innovation

Professor Shafi Ahmed on Turning Hype into Innovation

by Carla Johnson | Nov 16, 2021 | Change Management, Creativity, Innovation, Technology

November 16, 2021 Our health is our wealth. Without it, we can’t live up to our full potential or achieve all of the feats we have in our brilliant minds. So when something goes wrong, and we need to take a trip to the hospital or doctor’s office, we want to have the...
Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

by Carla Johnson | May 22, 2018 | Marketing, Technology

May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and...
How Brands are Using Artificial Intelligence in Customer Segmentation

How Brands are Using Artificial Intelligence in Customer Segmentation

by Carla Johnson | Feb 6, 2018 | Branding, Innovation, Technology

February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning will become even more accessible to brands. AI will pave the way for marketers to...
5 Steps to Help Employees Keep Pace with Digital Transformation

5 Steps to Help Employees Keep Pace with Digital Transformation

by Carla Johnson | Oct 17, 2017 | Change Management, Innovation, Technology

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who can dethrone you. If you’re in an industry like financial services or healthcare, other...
3 Top Trends in Customer Experience

3 Top Trends in Customer Experience

by Carla Johnson | May 9, 2017 | Business, Customer Experience, Innovation, Marketing, Sales, Technology

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It was a far-fetched idea in 1984, but now that our vocabulary is infused with artificial intelligence and...
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