by Carla Johnson | Apr 8, 2021 | Marketing, Sales
April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably. While it’s not only incorrect, this misunderstanding creates lost opportunities to build early relationships with customers (or potential customers), create a...
by Carla Johnson | Aug 8, 2019 | Customer Experience, Sales
August 8, 2019 Everyone’s grumbling about customer experience getting worse. Is it our imagination? Nope. It’s a real thing. At least that’s the findings from a report from Oracle and Customer Experience Expert Jeanne Bliss. The new study, One Size Doesn’t Fit All,...
by Carla Johnson | Jun 5, 2018 | Corporate Culture, Innovation, Marketing, Sales
June 5, 2018 by Carla Johnson Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’s all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times...
by Carla Johnson | Mar 29, 2018 | Customer Experience, Marketing, Sales
March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade? It’s certainly no secret that the methods and...
by Carla Johnson | Mar 27, 2018 | Customer Experience, Sales
March 27, 2018 by Carlos Hidalgo 90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. Given...
by Carla Johnson | Mar 8, 2018 | Customer Experience, Marketing, Sales
March 8, 2018 By Carla Johnson Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details....
