by Carla Johnson | Aug 31, 2021 | Communication, Creativity, Innovation, Purpose
August 31, 2021 Have you ever felt like the future was out of your control? That anything could come for your job security, or being able to provide for yourself or your family? The number of people out of work hit record highs last year. This made people’s...
by Carla Johnson | Aug 3, 2021 | Branding, Innovation, Purpose
August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients. Roy had been working in the purpose arena long before it was a real ‘thing’. Since 1971, his agency GSD&M had developed purpose...
by Carla Johnson | Jul 27, 2021 | Change Management, Innovation, Purpose, Teams
July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re...
by Carla Johnson | Sep 12, 2019 | Purpose
September 12, 2019 Making lists is one of my favorite things to do because I like to check things off. At the end of crazy days when I’ve had no control, I’ll make a list and check off what I got done so I don’t feel like I wasted my day. I grew up living near my...
by Carla Johnson | May 1, 2018 | Customer Experience, Marketing, Purpose
May 1, 2018 By Carlos Hidalgo A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The article, written by Bob Thompson goes on to detail various issues most organizations experience that...
by Carla Johnson | Dec 14, 2017 | Content Marketing, Marketing, Purpose
December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). This company sells different software across several business functions. John, a new senior-level enterprise sales representative,...
