by Carla Johnson | Jun 12, 2018 | Branding, Corporate Communications, Corporate Culture, Customer Experience, Internal Communications, Storytelling
June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement. And when we look at it...
by Carla Johnson | Dec 21, 2017 | Branding, Storytelling
December 21, 2017 By Carla Johnson Sally Hogshead teaches people and brands how to be fascinating. I love her approach to branding because how many people would describe our companies as fascinating? Few. The other day she wrote a story about the holiday classic, It’s...
by Carla Johnson | Sep 14, 2017 | Marketing, Storytelling
September 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much. At least when it came to one of his biggest learnings. When Jayson was in college, his professor told him a story that remains vivid even two decades later. In a previous class,...
by Carla Johnson | Sep 7, 2017 | Creativity, Innovation, Marketing, Storytelling
September 7, 2017 by Carla Johnson None of us got into B2B marketing to do boring work. Let’s think about our first jobs; we were fresh out of college…a bright-eyed, 22-year old excited about changing the world. Maybe we started working for a boron mining company and...
by Carla Johnson | Sep 1, 2017 | Corporate Culture, Customer Experience, Employee Engagement, Innovation, Storytelling
August 31, 2017 by Carla Johnson Beyoncé. U2. Bruce Springsteen. Tony Bennett. Yo-Yo Ma. Chick Corea. These are just a few of the thousands of music creators recognized by the GRAMMYs since its inception in 1957. And a handful of the 22 top winners in GRAMMY history....
by Carla Johnson | Aug 15, 2017 | Marketing, Storytelling
August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved snacking while playing cards but the cuisine of the time left his hands greasy from eating meat with...
