From Ideas to Action: Why Marketers Must Evolve Great Brand Stories into Stellar Experiences for Customers
You may also download a FREE excerpt of Experiences: The 7th Era of Marketing
We’re pleased to offer three chapters of the book for you to review for free. The Introduction will introduce you to the book, and our approach. Then, Chapter two will introduce you to WHY marketing must lead business into this new era. And, finally, Chapter 6 will introduce you to Content Creation Management and how it can help create an active, functioning process for delivering content-driven experiences.