Tamsen Webster on Finding Your Red Thread

October 26, 2021

When we have an idea we’re passionate about, excitement radiates from us. Sometimes, all that enthusiasm makes it hard to articulate why it’s so brilliant and why others should think so, too. This can be super frustrating. It also puts your whole idea at risk for getting left on the cutting room floor before it ever has a chance to see the light of day.

Tamsen Webster helps people drive action from their ideas by creating messages that tell that bigger story about the importance of the idea. She also helps people make the difference they want to make in the world.

Finding your “Red Thread” is all about crafting the main message of your idea. What’s the big picture? What is the one takeaway you want people to grab from the long-winded version you have in your mind? Tamsen’s tactics can help you learn how to connect the dots between the vision in your head and the perception people have of your idea.

Top three takeaways from my conversation with Tamsen Webster

Learn to tell your story in a short, succinct way. “People have short attention spans when it comes to spoken words. We’re bombarded by information all the time. We make split-second decisions about whether or not to keep paying attention to someone. You really need to be clear on what you’re about, and what the big idea is. And you have to do it in a way that both satisfies that curiosity and answers the question.

Remember that not everyone knows your idea as well as you. “We know so much about our ideas that we forget that people are 10 steps behind. We know that they don’t know. There’s a fairly famous quote: “You don’t actually know what you know until you try to write it down.” We know our ideas like the neighborhoods we grew up in. We forget that people who are new to it are like foreign visitors to that land. You can’t give local focus directions to a foreign visitor, and you can’t do that with your idea either.

There’s a key difference between your idea and your message. “Your idea is that big, beautiful, nuanced thing that you could talk about in a million different ways. But the message is how you choose to talk about it to a particular audience to achieve a particular outcome. There isn’t one message to rule them all. If you want to make sure that you talk about your idea as effectively as possible, anchor your message to the audience and what they actively want right now.

Want to learn more about how to get the full potential out of your ideas? Watch our full conversation to find your red thread.

     About Carla


Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business.

Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation, is a #1 new release that busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today's hyper-competitive, customer-driven world, innovation must be everyone's business. Her goal is to teach one million people how to become innovators by 2025.

Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.