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10 B2B Women CMOs to Keynote Your Next Event

10 B2B Women CMOs to Keynote Your Next Event

by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing

January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
Digitization or Integration: What’s Marketing’s Holy Grail?

Digitization or Integration: What’s Marketing’s Holy Grail?

by Carla Johnson | May 11, 2017 | Branding, Customer Experience, Storytelling

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy digital-first experience, marketers have neglected the bigger picture: creating a connected, integrated...
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