Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing Company leadership …

Five Tips to Help You Write Outstanding Content For Your Blog

February 28, 2017 by Jessica Kane Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content Poorly organized content is difficult to follow, …

12 Lessons I’ve Learned From Writing 1,000 Blog Posts

January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. (For the record: I wrote 440 posts on the Blogger-based …

The 14 Best Content Planning and Research Tools

May 26, 2016 by Tom Pick With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your …