What Marketers Need to Become C-Level Leaders

October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t let us hang out with the coolest of the cool kids. “If SHE jumped off a cliff, would you do the same?” I realize her point was that I shouldn’t …

The Difference Between Brand Purpose, Vision and Mission

September 6, 2016 by Carla Johnson The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is a challenge for every company. Taking care of the daily details of running a business of any size is demanding. Add to that the fact that more customers want to …