by Carla Johnson | May 9, 2017 | Business, Customer Experience, Innovation, Marketing, Sales, Technology
May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. It was a far-fetched idea in 1984, but now that our vocabulary is infused with artificial intelligence and...
by Carla Johnson | May 4, 2017 | Corporate Culture, Customer Experience, Marketing, Sales
May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think...
by Carla Johnson | Apr 11, 2017 | Customer Experience, Marketing
April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to AI quite yet, smart marketers are getting a handle on what it means to...
by Carla Johnson | Apr 6, 2017 | Creativity, Customer Experience, Design Thinking, Marketing
April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi has increased significantly (366 percent in just a day), but 43 percent has...
by Carla Johnson | Mar 30, 2017 | Creativity, Customer Experience, Marketing, Storytelling
March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility. He took a battery of psychological tests, but they showed nothing. Elliot was coherent and...
