by Carla Johnson | Jan 25, 2018 | Customer Experience, Marketing
January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years. And while businesses keep gathering bigger and bigger data, customers feel...
by Carla Johnson | Jan 18, 2018 | Change Management, Corporate Culture, Innovation
January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline. They bring customers in for focus groups and...
by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing
January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
by Carla Johnson | Jan 5, 2018 | Creativity, Customer Experience, Innovation, Internal Communications
January 4, 2018 by Carla Johnson When I was a kid, I couldn’t wait for Sunday nights. I grew up on a farm and work was never a 9-to-5 gig. With crops, hogs and cattle, we worked whenever work needed to be done. But Sunday nights were different. Sunday night was when...
by Carla Johnson | May 11, 2017 | Branding, Customer Experience, Storytelling
May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy digital-first experience, marketers have neglected the bigger picture: creating a connected, integrated...
