by Carla Johnson | Feb 22, 2018 | Business, Customer Experience, Marketing
February 22, 2018 by Carla Johnson It’s more than one thing that makes a customer decide whether or not they’ll buy something. People are multidimensional – they respond to the combination of big and small factors. Marketers use to be able to rely on things like...
by Carla Johnson | Feb 13, 2018 | Business, Leadership, Women Keynote Speakers
February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events. The response has been incredible, and I want to thank everyone who has shared the post, commented, sent me...
by Carla Johnson | Feb 8, 2018 | Branding, Customer Experience, Marketing
February 8, 2018 by Carla Johnson I went to my local library yesterday to use their production studio to make a higher-quality voiceover recording than I could do on my laptop. My schedule’s tight so I reserved the room online ahead of time. I checked in with the...
by Carla Johnson | Feb 6, 2018 | Branding, Innovation, Technology
February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning will become even more accessible to brands. AI will pave the way for marketers to...
by Carla Johnson | Jan 31, 2018 | Change Management, Marketing
February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value. But marketing has...
