by Carla Johnson | Jun 12, 2018 | Branding, Corporate Communications, Corporate Culture, Customer Experience, Internal Communications, Storytelling
June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement. And when we look at it...
by Carla Johnson | Jun 5, 2018 | Corporate Culture, Innovation, Marketing, Sales
June 5, 2018 by Carla Johnson Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’s all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times...
by Carla Johnson | May 29, 2018 | Business, Customer Experience, Innovation
May 29, 2018 By Carla Johnson Lynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small Nebraska town not far from where I did. Twenty years my senior, Lynn had an enviable reputation in the architecture industry for...
by Carla Johnson | May 22, 2018 | Marketing, Technology
May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and...
by Carla Johnson | May 15, 2018 | Customer Experience, Innovation
May 15, 2018 by Mitch Duckler When it comes to digital transformation, change is constant, and it’s evolving faster than ever. The world has become far more digital, consumer expectations have changed dramatically in recent years, and so much more is technically...
