The Late, Great Storytelling Hoax (and How to Fix It)

June 18, 2020 A significant number of companies have received scathing responses from customers and the media in the last few months – and rightly so.  They’re making claims to support people and causes when everything about their behavior proves they believe otherwise. It’s clear many brands have a gross misunderstanding of the difference between fiction and nonfiction storytelling–and don’t …