Mark Wilson - The Art of the Pivot

Mark Wilson on The Art of The Pivot

August 24, 2021 Take a minute to imagine you’re a senior in high school, getting ready to go off to college. You have to say goodbye to old friends, but you’re excited to meet new ones. BlackBerry is like the best friend you lose touch with during the transition. Soon enough, you realize you didn’t know how good you had …

REI’s #OptOutside Brand Story Proves Marketing Should Drive Operations

November 17, 2015 REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their operational decisions. For marketers everywhere, this is a big deal. And a huge inspiration. In most …

How to Create a Thought Leadership Strategy That Supports True Innovation

February 3, 2015 Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that people throw …