Super Bowl 50: Why Some Ads Work and Others Fall Flat

February 9, 2016 The best Super Bowl ads have one indisputable trait: They tell fabulous stories. And beautiful stories are what you want, especially if you’re forking over $5 million for 30 seconds of prime-time viewer real estate. But what makes some ads sizzle while others sink? Here’s three key qualities that work every time: Make it relatable. If you’re a football fan, …