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Five Tips to Help You Write Outstanding Content For Your Blog

Five Tips to Help You Write Outstanding Content For Your Blog

by Carla Johnson | Feb 28, 2017 | Marketing

February 28, 2017 by Jessica Kane Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you...
A Strong Storytelling Strategy Will Expand B2B Reach

A Strong Storytelling Strategy Will Expand B2B Reach

by Carla Johnson | Oct 6, 2016 | Branding

October 6, 2016 by Carla Johnson B2B marketers have tapped social media as a pillar approach to reaching audiences. In fact, 83% of respondents in the 2017 Benchmarks, Budgets and Trends from Content Marketing Institute named social media content and their number one...
Humana Taps Socially Savvy Employees as Brand Advocates

Humana Taps Socially Savvy Employees as Brand Advocates

by Carla Johnson | Sep 13, 2016 | Marketing, Storytelling

September 13, 2016 by Carla Johnson Humana’s focus on health and wellness isn’t just something for its subscribers. It’s proving a tremendously beneficial approach for inspiring and empowering employees to serve as brand advocates for the Louisville, Kentucky-based...
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