April 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t pinpoint the problem. Usually it’s not a single thing that’s …
Are CMO Ambitions Too Low?
September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level …
Creating Purpose-Driven Marketing Departments
December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A to Z. Marketing will need to rethink fundamentally the processes by which they identify, communicate and deliver customer value.” For the last decade, people have talked about changing buyer behavior. …
Performance Anxiety and the Modern Marketer
September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing …
7 Ways to Boost Your Business Just by Asking
February 17, 2014 As a small-business owner who’s successfully grown my clientele during some of the toughest economic times (I launched my agency in June, 2001), people often ask me how I’ve done it. I tell them it’s about learning the art of asking. I came across this blog post from Jack Canfield, one of America’s top success coaches, who …