Five Demand Generation Myths That Need To Be Dispelled

February 20, 2018 by Carlos Hidalgo ¬†Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience continuum.¬†However, many myths abound with demand generation, which are making it harder for B2B marketers to have success. Below are the five most common myths about demand generation …