by Carla Johnson | Apr 8, 2021 | Marketing, Sales
April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably. While it’s not only incorrect, this misunderstanding creates lost opportunities to build early relationships with customers (or potential customers), create a...
by Carla Johnson | Oct 25, 2016 | Sales, Storytelling
October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit product comparisons. This is a huge red flag for a common illness. These companies are...
