The Difference Between a Customer Journey and a Buyer Journey

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably. While it’s not only incorrect, this misunderstanding creates lost opportunities to build early relationships with customers (or potential customers), create a more efficient buyer journey, and develop stronger conversations when it comes time to connect with a sales person. Let’s start with the basics… …

4 Ways You Can Humanize Marketing and Build Relationships

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all …