From Great to Good: What’s Causing CMO Tenure Decline?

March 15, 2016 Last week, Spencer Stuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the top U.S. advertised brands they found that, for the first time in a decade, CMO tenure is on the decline. The average tenure for chief marketing officers dropped almost 10 …

Content Marketing and Sales Enablement: Can’t We All Just Get Along?

If content marketing is supposed to support the sales cycle, why are so many companies bad at it? Too many companies think the answer comes from the right marketing automation system or other technology that gets content in front of a customer or prospect. It’s not. It’s about sales and marketing not having walked the proverbial mile in each other’s …