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The ROI of Improving Employee Engagement

The ROI of Improving Employee Engagement

by Carla Johnson | Oct 18, 2016 | Customer Experience, Internal Communications

October 18, 2016 by Michelle Smith Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from the seemingly endless challenges they’re facing on a daily basis, and wondered...
How to Tie ROI, KPIs and Other Metrics to Storytelling

How to Tie ROI, KPIs and Other Metrics to Storytelling

by Carla Johnson | Oct 4, 2016 | Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was the topic of last week’s Content Marketing Institute twitter chat with Jacob Warwick, marketing...
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