by Carla Johnson | Jan 31, 2018 | Change Management, Marketing
February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value. But marketing has...
by Carla Johnson | Dec 15, 2016 | Creativity
December 6, 2016 by Robert Rose In January, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for existing products. These kind of events are legendary in Silicon Valley,...
by Carla Johnson | Aug 30, 2016 | Customer Experience
August 30, 2016 by Robert Rose When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When you have a story, outline it, abstract it, even write it without considering whether it will be a...
by Carla Johnson | Aug 25, 2016 | Branding, Marketing
August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the...
by Carla Johnson | May 17, 2016 | Uncategorized
May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s a big difference. Marketers who consistently tell a great story...
