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REI’s #OptOutside Brand Story Proves Marketing Should Drive Operations

REI’s #OptOutside Brand Story Proves Marketing Should Drive Operations

by Carla Johnson | Nov 17, 2015 | Uncategorized

November 17, 2015 REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their...
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