Making Choices About Choices

Making Choices About Choices

September 12, 2019 Making lists is one of my favorite things to do because I like to check things off. At the end of crazy days when I’ve had no control, I’ll make a list and check off what I got done so I don’t feel like I wasted my day. I grew up living near my...
What Marketers Need to Become C-Level Leaders

What Marketers Need to Become C-Level Leaders

October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t let us hang out with the coolest of the cool kids. “If SHE jumped off a cliff, would you do...
Creating Purpose-Driven Marketing Departments

Creating Purpose-Driven Marketing Departments

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A to Z. Marketing will need to rethink fundamentally the processes by which they identify, communicate...
The Financial ROI of Brand Storytelling

The Financial ROI of Brand Storytelling

August 6, 2013 At the Society for Marketing Professional Services annual conference a few weeks ago in Orlando, people who attended my session asked me how to get executive buy-in on storytelling. My response? Talk to them in their language: money. Successful...