by Carla Johnson | Mar 2, 2017 | Change Management, Marketing, Storytelling
March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. “That’s great!” readers tell me. “But how do I actually tell a story?” I’d like to share the easiest and...
by Carla Johnson | Nov 8, 2016 | Creativity, Storytelling
November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other business people. The best places to go are often outside your industry. Those skilled in the art...
