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Objectives vs Assumptions: Understanding Audience Motives in Storytelling

Objectives vs Assumptions: Understanding Audience Motives in Storytelling

by Carla Johnson | Nov 29, 2016 | Storytelling

November 29, 2016 by Carla Johnson In his book Lead with a Story, author Paul Smith shares a great anecdote about why we have to take time to dig into understanding what matters to our audience. Paul tells the story of a law school professor who assigned an unusual...
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