by Carla Johnson | Feb 2, 2017 | Marketing
February 2, 2017 by Carla Johnson An interesting question came up at dinner the other day. I was in Chicago catching up with my good friend Evan McLaughlin. Evan and I met a few years ago at Content Marketing World and I’ve found his perspective as a content...
by Carla Johnson | Jun 30, 2016 | Branding, Internal Communications
June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it is being touted as a core skill that those at all corporate levels should master. And with good...
by Carla Johnson | Sep 16, 2014 | Marketing, Sales
September 16, 2014 Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Few marketers understand the strategy behind it and even fewer execute it well. It’s an area that’s vitally important to marketers...
