by Carla Johnson | Mar 8, 2018 | Customer Experience, Marketing, Sales
March 8, 2018 By Carla Johnson Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details....
by Carla Johnson | Jan 25, 2018 | Customer Experience, Marketing
January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years. And while businesses keep gathering bigger and bigger data, customers feel...
