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10 Things Marketers Need to Know About AI

10 Things Marketers Need to Know About AI

by Carla Johnson | Apr 11, 2017 | Customer Experience, Marketing

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to AI quite yet, smart marketers are getting a handle on what it means to...
How to Tie ROI, KPIs and Other Metrics to Storytelling

How to Tie ROI, KPIs and Other Metrics to Storytelling

by Carla Johnson | Oct 4, 2016 | Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was the topic of last week’s Content Marketing Institute twitter chat with Jacob Warwick, marketing...
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