by Carla Johnson | Feb 14, 2019 | Business, Change Management, Employee Engagement, Innovation
February 14, 2019 It’s not easy to create an innovation track record like Amazon or Google. But companies that hope to outperform their competitors and shake up their industries are pouring money into innovation programs – labs, hubs and design thinking...
by Carla Johnson | Jan 17, 2019 | Branding, Creativity, Innovation
January 17, 2019 In the world of great ideas, there’s iconic brands that get all the credit. Take LEGO, for example. This is a company that sells little rectangular pieces of plastic. But they consistently churn out great idea after great idea. Go to their...
by Carla Johnson | Apr 26, 2018 | Leadership, Marketing
April 26, 2018 by Carla Johnson From the theme of the Marketo Summit next week to calls I’ve gotten in the last few days from CMOs about how to amp up their teams, I’ve been thinking a lot about what it takes to create a team of fearless marketers. “Fearless” isn’t...
by Carla Johnson | Apr 17, 2018 | Creativity, Customer Experience, Marketing
April 17, 2018 by Carla Johnson I spent last week at Oracle’s Modern Customer Experience conference in Chicago. One of the refreshing things about the work I do is being able to lift my head from my desk and spend time with really groups of people who focus on...
by Carla Johnson | Feb 22, 2018 | Business, Customer Experience, Marketing
February 22, 2018 by Carla Johnson It’s more than one thing that makes a customer decide whether or not they’ll buy something. People are multidimensional – they respond to the combination of big and small factors. Marketers use to be able to rely on things like...
