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Brick by Brick: A Case Study on LEGO’s Culture of Innovation

Brick by Brick: A Case Study on LEGO’s Culture of Innovation

by Carla Johnson | Dec 6, 2022 | Creativity, Innovation

December 6, 2022 How does a company swing from scrapping together toys from actual scraps in the Great Depression to becoming a household name to nearly filing for bankruptcy to being one of history’s greatest innovation superstars? By being really good at building,...
If LEGO Built Your Brand Experience, What Would It Look Like?

If LEGO Built Your Brand Experience, What Would It Look Like?

by Carla Johnson | Mar 9, 2017 | Creativity, Customer Experience, Marketing, Storytelling

March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where much of our inspiration ends and reality sets in. We have bosses who would never go for...
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