Below you'll find a list of all posts that have been tagged as “LEGO”
December 6, 2022 How does a company swing from scrapping together toys from actual scraps in the Great Depression to becoming a household name to nearly filing for bankruptcy to being one of history’s greatest innovation superstars? By being really good at building, and rebuilding, one brick at a time. I’m talking, of course, about LEGO. LEGO wasn’t always an …
March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where much of our inspiration ends and reality sets in. We have bosses who would never go for such wild ideas. Budgets that can’t stretch that far. There’s too much bureaucracy. …
