by Carla Johnson | Jun 14, 2016 | Change Management, Leadership
June 14, 2016 I was catching up with a fellow marketer the other day. One of the things that we both hear over and over is that marketing’s tired of not having credibility. Marketers want more responsibility, more influence and more respect. They want a seat at the...
by Carla Johnson | Apr 12, 2016 | Leadership, Marketing
April 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t...
by Carla Johnson | Sep 29, 2015 | Business, Leadership, Marketing
September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these...
by Carla Johnson | Sep 15, 2015 | Change Management, Leadership
September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to...
by Carla Johnson | Apr 28, 2015 | Creativity, Leadership
April 28, 2015 I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this to be true, and even more so for marketers as our pace of change keeps picking up speed. I listen to marketers talk...
