How Kamala Harris’ Pick as VP Nominee Impacts Innovation

August 13, 2020 “Haven’t I seen you before?” It’s a cheesy pickup line that’s been around for ages. And while it makes people roll their eyes, there’s something to the familiarity quotient. Studies show that we’re attracted to what we find familiar. The more we’re exposed to certain people, the more familiar they become and the more we like them. …

Why CEOs Are FINALLY Focusing on Talent & Culture

April 19, 2018 by Michelle M. Smith The shift has been palpable. I noticed it first during the Great Recession. After years (decades!) trying to convince senior executives their employees were invaluable assets – and often the most direct route to successfully achieving organizational goals – the lightbulbs began to go off over the heads of many leaders. Those leaders …

Developing a High-Performance Culture

April 3, 2018 by Michelle Smith If only there were a silver bullet for leaders…. Most leaders are constantly seeking the ultimate solution to build strong cultures, raise performance levels and operate at maximum efficiency and effectiveness. And there are many options from which to select your course of action, but in all the research I read, three factors consistently …

Does Marketing Have a Glass Ceiling?

June 14, 2016 I was catching up with a fellow marketer the other day. One of the things that we both hear over and over is that marketing’s tired of not having credibility. Marketers want more responsibility, more influence and more respect. They want a seat at the infamous table. Both of us have been in marketing for a long …

From Great to Good: What’s Causing CMO Tenure Decline?

March 15, 2016 Last week, Spencer Stuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the top U.S. advertised brands they found that, for the first time in a decade, CMO tenure is on the decline. The average tenure for chief marketing officers dropped almost 10 …

Are CMO Ambitions Too Low?

September 29, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level …

Marketing’s Leadership Role in Driving Revenue

September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen? That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted last …

Creating Purpose-Driven Marketing Departments

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A to Z. Marketing will need to rethink fundamentally the processes by which they identify, communicate and deliver customer value.” For the last decade, people have talked about changing buyer behavior. …

Back to the Basics: Marketing with a Strategy

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights how far we’ve come in the last 12 months as it relates to the adoption and sophistication of practice in content marketing. I won’t go into details about the research …

Performance Anxiety and the Modern Marketer

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing …

The Aura of Authenticity

Photo :: Jay Baer, Convince & Convert (left) moderates the morning keynote panel “Are We Getting Better or Just Busier,” with Mario Sundar (LinkedIn), Chris Brogan (Human Business Works) and Mark Schaefer (Schaefer Marketing Solutions). I spent the early part of last week at the Social Media Marketing World conference in San Diego, one of my favorite cities. The marketing hype was no lie, it …