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Sales and Marketing: Moving From Content to Conversations

Sales and Marketing: Moving From Content to Conversations

by Carla Johnson | Sep 16, 2014 | Marketing, Sales

September 16, 2014 Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Few marketers understand the strategy behind it and even fewer execute it well. It’s an area that’s vitally important to marketers...
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