Interview with an Innovator: Kathy Button Bell on Creating Whole-Brain Innovation Teams

March 5, 2020 In one of the episodes of the U.S. version of the comedy series The Office, Michael Scott rushes into the scene demanding everyone give him ideas. As the narcissistic regional manager of the Scranton branch of Dunder Mifflin paper company, he’s looking to make his mark. On his way into the building that day, Michael saw wet …

10 B2B Women CMOs to Keynote Your Next Event

January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any keynote anywhere.” And she came up with this list in less time than it took …

Brand Your Company: How to Tell Your Organization’s Story

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it is being touted as a core skill that those at all corporate levels should master. And with good reason. Storytelling has earned such attention because, quite simply, it works. Stories …

102 of the Most Inspiring Storytelling Quotes of All Time

February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of entertainment, education, cultural preservation and instilling moral values. The ancient art of storytelling has made its way to the boardroom, but some people – including marketers – still wonder if …

How Emerson Made Science Sexy with Storytelling

February 24, 2015 One of my favorite quotes from marketing icons about B2B marketing is that it doesn’t mean “boring-to-boring.” And, while logically we know that doesn’t have to be case, it’s rare that hard-core B2B companies do anything to break that stigma. Unless you’re Emerson. Of any B2B company that’s earned the right to stay in the obscure, gray …