by Carla Johnson | Mar 6, 2020 | Uncategorized
March 5, 2020 In one of the episodes of the U.S. version of the comedy series The Office, Michael Scott rushes into the scene demanding everyone give him ideas. As the narcissistic regional manager of the Scranton branch of Dunder Mifflin paper company, he’s looking...
by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing
January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
by Carla Johnson | Feb 23, 2017 | Customer Experience, Marketing, Storytelling
February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. The same must be true for story’s function in marketing. Brands that make themselves the hero...
by Carla Johnson | Jun 30, 2016 | Branding, Internal Communications
June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it is being touted as a core skill that those at all corporate levels should master. And with good...
by Carla Johnson | Feb 1, 2016 | Marketing
February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of entertainment, education, cultural preservation and instilling moral values. The ancient art of...
