Joe Pulizzi on Navigating Web 3.0

January 5, 2022 It seems forever ago that we heard the term “Web 2.0” and waded into the post-dotcom world of the web as a platform and social networking. Twenty years later, headlines are coming hard and fast about Web 3.0. What’s the big difference? Ownership. Web 1.0 was about static web pages and helping people find things. Web 2.0 …

Is Marketing Its Own Worst Enemy?

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value. But marketing has the potential to be much more than any of these best-case scenarios. Which is exactly the point …

Research: 4 Keys to Effective Enterprise Content Marketing

April 26, 2016 The Content Marketing Institute keeps rolling out research that give marketers better perspective about the growing profession we’re in. This week, CMI released B2B Enterprise Content Marketing 2016: Benchmarks, Budgets and Trends – North America. What’s clear is that we’re seeing a consistent trend for content marketing across all research sectors. While overall content marketing effectiveness is …