The Value of Storytelling in Innovation

August 30, 2022 An idea needs six components to stick in people’s minds. Chip and Dan Heath’s research, published in their 2007 book Made to Stick, found that an idea has to be: Simple Unexpected Concrete Credible Emotional A Story Any leader worth their salt knows that ideas need to be simple, credible, and create an emotional reaction. But why …

The 4-Minute Creative Thinking Test

May 17, 2022 More than 60 years ago, Psychologist J. P. Guilford created the terms convergent and divergent thinking. Convergent refers to your ability to bring things together into a narrow focus or well-defined answer to a problem. This is great when you’re working on logical projects where there is one best answer. Divergent thinking, on the other hand, is …

How to Identify an Innovative Idea

March 1, 2022 If you asked 10 different people to define innovation, you’d get 20 different responses. It’s one of those things that seems simple to define and understand but turns complicated when you’re pressed for specifics. It’s no wonder. Innovation has turned into one of the biggest cliché words executives use to talk about how they differentiate their companies …

How to Innovate

December 14, 2021 In 1999, Carey Smith started a company called the HVLS Fan Co. This name (an acronym for High Volume Low Speed) described the types of fans his company sold: massively big ones that move a huge amount of air but at very low speeds. They’re the kinds you see hanging from ceilings in places that aren’t practical …

Jeff Perkins - CTD Blog

Jeff Perkins on How to Be a Problem Solver

September 14, 2021 Picture yourself in a parking lot packed full of cars in a downpour. You’re hauling five overstuffed bags in each hand, and you can feel the handles start to give from the dampness. You’re in a sea of bobbing umbrellas and rain jackets, but you can’t see your car…anywhere. Is it over by the lamppost? No, wait, …

Dorie Clark - CTD Blog

Dorie Clark on Playing the Long Game in a Short-Term World

August 31, 2021 Have you ever felt like the future was out of your control? That anything could come for your job security, or being able to provide for yourself or your family? The number of people out of work hit record highs last year. This made people’s theoretical fear of spiraling out of control an undeniable reality. Dealing with …

Kate Strong - CTD Blog

Kate Strong: Redefining What’s Possible

June 1, 2021 Last October, I signed up for a 30 kilometer (18 mile) trail run that hugs the perimeter of Bryce Canyon National Park in Utah. I haven’t run a race of that distance in four years. During that time, I’d begun to travel quite a bit more for work. My family and I moved to Spain and back …

5 Other Words for Innovation (and When to Use Them)

November 5, 2020 The manufacturer of window-unit air conditioners wanted customer input but they weren’t sure how to go about it without being overly technical in their questions. They knew the noise level of their units was loud, but they wanted to figure out if customers would pay more for a quieter unit. And if they did, how much would …

What is Innovation?

September 3, 2020 If you asked 10 different people to define innovation, you’d get 20 different responses. It’s one of those things that seems simple to define and understand but turns complicated when you’re pressed for specifics. It’s no wonder. Innovation has turned into one of the biggest cliché words executives use to talk about how they differentiate their companies …

How Kamala Harris’ Pick as VP Nominee Impacts Innovation

August 13, 2020 “Haven’t I seen you before?” It’s a cheesy pickup line that’s been around for ages. And while it makes people roll their eyes, there’s something to the familiarity quotient. Studies show that we’re attracted to what we find familiar. The more we’re exposed to certain people, the more familiar they become and the more we like them. …

Interview with an Innovator: Kathy Button Bell on Creating Whole-Brain Innovation Teams

March 5, 2020 In one of the episodes of the U.S. version of the comedy series The Office, Michael Scott rushes into the scene demanding everyone give him ideas. As the narcissistic regional manager of the Scranton branch of Dunder Mifflin paper company, he’s looking to make his mark. On his way into the building that day, Michael saw wet …

How to be More Creative (77 Ways)

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice. Consistent practice. Since January is International Creativity Month, I wanted to give you some ideas about how you …