IDEO – Carla Johnson

Human-Centered Design: What It Is And Why It Matters in Marketing

by Carla Johnson | Apr 6, 2017 | Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi has increased significantly (366 percent in just a day), but 43 percent has...

Design Thinking: What It Is and Why It Matters to Marketers

by Carla Johnson | Mar 2, 2017 | Creativity, Design Thinking, Innovation

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically take an idea or concept and bring it into the real world. They put different pieces...